With buyers becoming increasingly discerning and brand conscious in their purchase of spirits, Micron was engaged to manufacture an interactive display to engage customer behaviours.
Designed to captivate and educate the average consumer on the different whiskey producing regions, our creation incorporated a digital screen with animation into a category signage solution that reflected the theatre of a distillery.
Using sheet metal construction and digitally printed vinyl, the application was affordable and easy to install, yet gave the impression of real timber and copper pipe work.
